Words That Change Minds pdf free download. A mutual fund company was generating leads for high-value new customers from their investment advice television program, but they were not happy with their closing rate. Their high-value prospective clients (people who had $2 million or more to invest) would watch the TV program where the CEO handled phone-in inquiries about investing, and after several months of watching, would phone to find out about investing with the company. However, as the company had no formal sales process, the issue was that customers somehow got lost along the way and sales opportunities were missed.
Words That Change Minds pdf free download
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