Selling and Sales management by david jobber and geoff lancaster 8th edition pdf free download. This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact that eventually wins the order, and this text therefore explains and documents the selling and sales management process from both the theoretical and practical viewpoints.
Selling and Sales management by david jobber and geoff lancaster 8th edition pdf free download
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