How To Sell Yourself pdf free download

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How To Sell Yourself pdf free download

How To Sell Yourself pdf free download. COMMUNICATION IS THE transfer of information from one mind to another mind, or to a group of other minds. It can be in the form of an idea, a fact, an image, an emotion, or a story. It can be written, spoken, drawn, danced, sung, or mimed. Whatever the medium, if the message doesn’t reach the other person, there’s no communication, or there’s miscommunication. The simple premise of this book is that every time you open your mouth, in order for communication to happen, you have to sell yourself.

How To Sell Yourself pdf free download

If you don’t sell yourself, communication is nearly impossible. If you do, your message will get across. We think of selling as being product-oriented. But that’s only one aspect of selling. In the case of product sales, the governing factors are usually the salesperson and the price. Even when there’s a slight price difference, we rarely buy any big-ticket item from someone we really dislike. Ideas aren’t much different.

How To Sell Yourself pdf free download

The only time we pay close attention to an idea being communicated by someone we don’t like is when we have a heavy personal or emotional investment in the subject. I grew up in prehistoric times when ice was delivered by a man in a wagon. Frigidaire was the generic name for electric and gas “ice boxes” because it was the only one. There was no television. Think of it…no television! Phone calls were made by calling an operator. Most public transportation cost a nickel.

How To Sell Yourself pdf free download

So did a Coke. Underage smart-alec kids could buy “loosies,” single cigarettes at a penny apiece. What there was of an upper middle class could buy a new car for $500. That was big bucks then. That was the time when the voice was the critical communication tool. Radio was the mass-communication medium. The political candidate boomed his message from the rear observation car of the train. Then, without warning, the industrial revolution evolved into the technological revolution.

How To Sell Yourself pdf free download

How To Sell Yourself pdf free download

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