Getting More of What You Want by Margret A Neale and Thomas Z pdf free download. In early 1996, when we were both teaching at the Kellogg Graduate School of Management at Northwestern University, one of our students approached Thomas for help in responding to a business opportunity.1 A physician had offered the student, a product manager for a large pharmaceutical company, the opportunity to purchase a patent the company had been using for the last ten years in the production of one of its most profitable medical test kits. In the past, the physician had received annual royalties based on successfully produced kits.
Getting More of What You Want by Margret A Neale and Thomas Z pdf free download
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