Big Data Analytics Application in Business and Marketing by Kiran and Mansaf pdf free download. Applications in Business and Marketing is a book that focusses on business and marketing analytics. The objective of this book is to explore the concept and applications related to marketing and business. In addition, it also provides future research directions in this domain.
Big Data Analytics Application in Business and Marketing by Kiran and Mansaf pdf free download
It is an emerging field that can be extended to performance management and improved business dynamics understanding for better decision-making. As we know, investment in business and marketing analytics can create value by proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to diagnose and improve performance.
Big Data Analytics Application in Business and Marketing by Kiran and Mansaf pdf free download
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