International Brand Companies Case Studies on the Chinese Household Appliances pdf

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International Brand Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Physica-Verlag A Springer Company Industry Entering US and Western European Markets Management of Chinese by Sandra Bell pdf

International Brand Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Physica-Verlag A Springer Company Industry Entering US and Western European Markets Management of Chinese by Sandra Bell pdf free download. The motivation for this doctoral thesis has its origin in my childhood, when my father invited Chinese colleagues to our home in Germany, and I, then ten years old, became fascinated by their Chinese difference in appearance and culture. I therefore owe my father, Dr. Wolfgang Steinwarz, not only thanks for his great support during the thesis itself, but finally my education path as well. I would not have studied Sinology and the Chinese language, and would not have chosen a China-related topic without him.

International Brand Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Physica-Verlag A Springer Company Industry Entering US and Western European Markets Management of Chinese by Sandra Bell pdf

I would also like to express my gratitude to my sponsor JürgenManchot-Stiftung, who constantly supported my research, living and travelling with generous funding in both Germany and China. Special thanks also due to the DAAD and the Chinese Scholarship Council who enabled my research period at Shanghai Fudan University. I am also extremely indebted to the representatives of the participating Chinese companies, namely Haier, TCL, Hisense and Lenovo, for volunteering their time into my in-depth interviews.

International Brand Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Physica-Verlag A Springer Company Industry Entering US and Western European Markets Management of Chinese by Sandra Bell pdf

Special thanks to Haier for a fantastic exhibition tour. I would also like to especially thank Valinna, Simon Zhao, Guillaume de Lavallade, Ying Zhang and Wei Ke, who enabled these interviews. The study could not have been completed without the contributors and interviewees: Liu Zhenyu, Liu Zhanjie, Wang Ruiji, Stacey Sun, Meng Yutian, Zhang Ying, Roland Gerke, Dr. Steffen Stremme, Prof. Lu Xiongwen, Prof. Zhou Dongsheng, Prof. Allan K. K. Chan, Prof. Hang Zhonghe, Rüdiger Burkat, Isabelle Gras, Prof.

International Brand Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Physica-Verlag A Springer Company Industry Entering US and Western European Markets Management of Chinese by Sandra Bell pdf

International Brand Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Physica-Verlag A Springer Company  Industry Entering US and Western European Markets Management of Chinese by Sandra Bell pdf

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