Crisis Management in the Tourism Industry by Dirk Glaesser pdf free download

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Crisis Management in the Tourism Industry by Dirk Glaesser pdf free download

Crisis Management in the Tourism Industry by Dirk Glaesser pdf free download

The tourism industry is like no other economic sector challenged by negative events. Its above average sensitivity towards these kinds of occurrences has given it such an exposed position that it already serves as an early warning indicator of critical situations for other sectors. The destinations and businesses active in tourism have to face these challenges. Some years ago, companies could consider negative events as extraordinary and less likely. However, the developments of the last decade indicate the necessity to make crisis management a permanent part of the practical and scientific considerations. While doing so, organizations are confronted with the fundamental difficulty that despite the best intentions and highest efforts of prevention, risks cannot be completely controlled and therefore totally excluded. Under these circumstances, besides the necessary implementation of measures which minimize risks, it is important to analyse negative events from every angle, to systematically identify critical success factors, to integrate them and take them into account when considering the strategic corporate orientation. Marketing is in this perspective very important. As many crises in tourism are causing impacts on companies and destinations whose products and services are objectively not affected or damaged – in other words subjective distortions of perception are taking place –, it is important to consider the store of knowledge of marketing for coping with crises but also for preventing them. That is the aim of this book, which develops a general framework for crisis management and offers the basis for further analysis. It looks at the important area of prevention but also on how to cope with emerging crises; it discusses strategic dimensions but also operational techniques. It has one overall aim: To ensure a sustainable development for those working in the tourism industry and for those enjoying the services of this sector. For the second edition of this book new chapters have been introduced, several restructured and the overall text has been completely revised and updated. New checklists, descriptive illustrations and additional representative case studies aim at giving a close and realistic insight into the practise of crisis management. While preparing a book like this, which intends to offer a comprehensive approach to the topic of crisis management and which, above all, tries to connect the bits and pieces which are so important for understanding why some situations occur, in ways that no one would have expected, I had the assistance of an excellent team. Firstly, I want to thank my wife Matilde for supporting me and having the time to discuss all the facets of this book. Prof. Dr. Peter Keller, a profound expert on the issues of international tourism policy was again a great help with his comments and advice. Ute Meyer, Stefanie Theuerkorn, Jens Oliver Glaeßer and Sarah Beswick helped me with plenty of comments to improve the script. Anika Mattheis, Maryen Blaschke, Tamara Nebel, Fabian Rütschi assisted me in the research. I also want to thank Prof. Dr. Guillermo Aceves for his valuable comments from a U.S. point of view.

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